![]() ![]() ![]() But there are notable exceptions where enlightened executives have changed the rules of the game to survive and thrive in embattled industries. hat there are bad industries where it is unlikely that any company can succeed. ![]() Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion t. If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth (Hardback)īusinesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. ![]()
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